Zishan Group is located on the banks of the Jiulong River in Zhangzhou, known as the "Chinese Food City" and the "Chinese Canned Food Capital". 40 years ago, the founder of the enterprise, Hong Changshui, led 12 farmer brothers to raise 5000 yuan and founded the Tianzhi Subsidiary Food Factory in Longhai County.

Zishan started as an unknown food workshop, started three times, changed factories four times, and changed its name five times.

In the early stages of entrepreneurship, Hong Changshui (second from left) and his partners (shareholders) worked hard together to move forward.

In 1988, with the gradual deepening of reform and opening up, canned fruits and vegetables were no longer popular in the northern market. So Zishan set its sights on foreign countries and chose Xiamen Special Economic Zone as its export base, utilizing the international market channels of the zone to successfully export products, giving the enterprise greater profit margins. After successfully transitioning from domestic sales to overseas sales, the enterprise has strengthened Zishan's determination to expand its cake business and gained a higher perspective.

In March 1989, Zishan acquired 58 acres of land from a bankrupt rural machinery brick factory, rebuilt a high standard factory with an annual output of 4500 tons, and equipped it with new equipment, leading the industry in Zhangzhou.

Step on the beat of the times and move forward. In 1996, Zishan established Zishan Group and successively established subsidiaries in Shandong and Jiangsu, opening a new chapter of development outside the province.

In 2012, Zishan Group began a new round of transformation and upgrading, shifting from traditional models to professional models. The production of Agaricus bisporus has achieved intelligent environmental control, automated production operations, and international product quality; Transitioning from the processing of agricultural and sideline products to the processing of seafood and aquatic products; Shift from 100% export of products to simultaneous internal and external sales; Transitioning from a single offline sales model to a multi platform sales model both online and offline.

Go against the tide and overcome difficulties. In 2018, in the face of Sino US trade frictions, Zishan made full use of national policies, strengthened promotion, actively explored, strengthened marketing along the "the Belt and Road", went to Japan, Russia and other countries and regions to participate in international food fairs, explored new channels, and added more than a dozen customers. Nowadays, the company's product sales cover more than 60 countries and regions including Europe, America, Japan, Russia, and Southeast Asia. Q51 canned mushrooms have maintained a 60% market share in the Japanese market.

Innovation and entrepreneurship, specialization, refinement, novelty

Entering a new era and embarking on a new journey. With the development of the enterprise, in 2009, the helm of Zishan Group was taken over by Hongshui River.

In the past, Zishan relied on four local raw materials - asparagus, mushrooms, lychee, and bamboo shoots - to produce at full capacity 320 days a year, but now there is no such opportunity for development. We must follow the pace of the times and produce new products that meet the needs of society and consumers

Since then, Zishan Group has successively cooperated with research institutes such as Xiamen University, Jimei University, Fujian Agriculture and Forestry University, and Minnan Normal University to establish industry university research bases and develop hundreds of new products.

After market testing, some products have stood out, and seafood is one of the potential products. As one of only three enterprises in Zhangzhou that have obtained certification for exporting EU seafood products, Zishan has export and raw material advantages in processing seafood products. Since 2012, Zishan has been producing canned seafood such as mackerel and tuna, which are mainly sold to markets such as the European Union and the United States. The annual output has exceeded 10000 tons, accounting for 3% of the total output.

Adapt to changes and develop products that are suitable for the market. In modern urban life, the younger generation has become the main consumer force. Short time, fast pace, and convenient food that adapts to the fast-paced lifestyle; Large foot traffic and fast movement require carrying food that adapts to the "flow"; Leisurely and leisurely, warm and romantic, there should be a "flexible" reserve of food.

Zishan aims at the "Three Movements" market of the young generation by changing the situation, and develops a series of fashionable and delicious products that are marketable, such as Zishan Yibin Lamian Noodles, self heating rice at the meal point, and legendary spaghetti. Now, Zishan has become a food that young people pursue "convenience, health, and safety".

Adhere to quality and create quality

Zishan has grown from scratch, from small to large, from big to strong, relying on the spirit of craftsmanship and the "magic weapon" of adhering to quality. It is truly doing business and industry.

Quality is the lifeline of an enterprise. Zishan Group adheres to the principle of "providing safe, healthy, and reassuring food for society" and upholds the brand culture creed of "making consumers buy Zishan products with peace of mind, and eating Zishan products with health". It has always attached great importance to food quality and safety management.

The company has successively passed certifications such as ISO22000, HACCP, "Hala" and "Judas", US FDA certification, European BRC (Global Food Technology Standard), and IFS (International Food Standard). In 2018, 8 revised standards were drafted, including 3 national standards; Adding three more national invention patents provides strong support for the construction of high-tech enterprises.

Strict management, craftsmanship, and the creation of high-quality products. Japan and Germany have always had very strict requirements for food safety and hygiene. Such picky "diners" have a special fondness for canned "Zishan Q51". The "Zishan Q51" has a long-term market share of over 60% in Japan, representing the image of canned food in China.

In 2017, Zishan Group's "Zishan Cilantro Heart" and "Zishan Yellow Peach Canned Food" were selected as banquet foods for the Xiamen BRICS Conference. The Logistics Support Department of the Xiamen Summit awarded Zishan Group the honorary title of "Food Supply Enterprise for the BRICS Leaders Xiamen Summit", demonstrating the "golden brick quality" of Zishan's products.

Adhere to the original intention and be brave to take responsibility

The prosperous era taught me to cherish fate, the prosperity taught me to cherish blessings, success taught me gratitude, and responsibility taught me to work hard. "Hong Changshui, Chairman of Zishan Group, adheres to the original intention of" remembering the source of water, repaying kindness, and doing things with conscience ", dares to take responsibility, give back to society, and adhere to public welfare undertakings. The company allocates funds every year for poverty alleviation, elderly and disabled assistance, and awards for teaching and education. In the battle against the epidemic, Zishan donated more than 500000 yuan in donations and supplies to frontline anti epidemic personnel. For the past 40 years, the group has provided employment opportunities for over 5000 migrant workers annually.

In the process of business development, Zishan upholds great virtue and public morality, and achieves the four no owes: first, no tax owed to the state, second, no loan owed to the bank, third, no salary owed to employees, and fourth, no material payment owed to farmers. For the past 40 years, Zishan has had a good record of integrity and has won a series of honors from the country and various levels of government, including "National Enterprise Image Best Unit", "National First Batch of Contract abiding and Creditworthy Units" (for 18 consecutive years), "Fujian Province's Best Credit Enterprise", and "Zhangzhou's First Batch of Best Credit Enterprises".

To achieve success, enterprises need strong spiritual strength. The spirit of "putting the motherland first, unity and cooperation, tenacious struggle, and never giving up" in the Chinese women's volleyball team inspires Zishan to forge ahead.

In 1992, the Chinese women's volleyball team fell into a slump after losing at the Barcelona Olympics. The newly formed Chinese women's volleyball team was led by Lang Ping and sent to Zhangzhou for training. During this period, the training and competition funds for the Chinese women's volleyball team and local teams were very tight. Despite the limited financial resources of the enterprise, Zishan Group resolutely sponsored the training and competition of the Chinese women's volleyball team and local teams in Zhangzhou, and provided Zishan mineral water as a special water for women's volleyball training and competition. Since then, the "Zishan people" have had friendly exchanges with the women's volleyball girls, and Lang Ping and Chen Zhonghe have led the Chinese women's volleyball team to visit Zishan multiple times.

The people of Zishan sincerely love and care for the women's volleyball team with a heart of benevolence and generosity, and have done some practical things for the team, practicing Zishan's original intention: "While seeking their own survival and development, they should also help others' survival and development." Love to fight is the key to winning, and "Zishan people" share the same fighting spirit as the Chinese women's volleyball team, which is "not afraid of strong enemies in adversity and daring to break through in difficult situations". This is the nourishment that the "Zishan people" have drawn from the spirit of the women's volleyball team, and it is also the love and blessing of Zishan and the Chinese women's volleyball team's "marriage".

Forge ahead with determination, move steadily towards the future

Forty years of positive energy, with a steadfast heart for a hundred years.

Design rendering of the industrial park construction plan for the new factory area of Zishan Group

Zishan Group will integrate into the new era of artificial intelligence and AI, develop new quality productivity, adhere to the original intention of "providing safe, healthy, and reassuring food for society", plan and layout the construction of new industrial parks, and start building processing and production bases for agricultural and sideline products, aquatic products, convenience foods, biological health products, and frozen foods.

Design rendering of the industrial park construction plan for the new factory area of Zishan Group

After the park is fully put into operation, the annual output will reach 300000 tons, the output value will be 5 billion yuan, and the tax payment can reach more than 100 million yuan. It is expected to hold the opening ceremony at the end of this year and officially start production. The industrial park revolves around a modern food industry system that integrates "two modernizations", green environmental protection, energy conservation and emission reduction, digitalization of workshops, intelligent production, and ecological environment, creating a benchmark for the food industry.

Purple energy grows, and the mountains and waters are beautiful. Entering the new era and entering the new park, the people of Zishan firmly hold onto the Chinese heart, pursue the "Zishan Dream", never forget the "Zishan Love", protect the "Zishan Road", and are determined to make new contributions to the construction of the "billion dollar Zishan, century old Zishan, and happy Zishan".