On May 7th, with the authorization of the China Association for Brand Building Promotion, the first Fujian Top 100 Brand Value Ranking Conference jointly organized by the Fujian Enterprise and Entrepreneur Federation and the Fujian Association for Brand Building Promotion was held in Ningde. Zishan Group was selected for the Fujian Top 100 Brand Value Ranking with a brand strength of 828 (per thousand points) and was awarded the title of "Fujian's First Top 100 Brand Values".
This brand value evaluation is based on international and national standards for brand value evaluation, and calculates brand strength and brand value according to the "Five Elements" theory (tangible elements, intangible elements, quality elements, service elements, and innovation elements). On this basis, the Provincial Enterprise Confederation and the Provincial Product Promotion Association organized 100 brand enterprises and 20 regional brands for excellent brand regions and enterprises with high brand value and great potential for brand development, based on soliciting opinions from relevant departments directly under the province, to be released as the first Top 100 Brand Value Rankings in Fujian.